Branding forms the backbone of an organization in whether its catering to other businesses or consumers directly. A well thought out branding is a first stepping stone towards creating and integrating organizational identity with its mission, vision and philosophy. Setting the tone right with your unique identity and getting a distinctive story in place can work wonders.
Your brand is the single most important investment you can make in your business — STEVE FORBES, EDITOR IN CHIEF OF FORBES MAGAZINE
Designing brands entails various levels of intervention, as it’s an assurance of quality, consistency, competency and reliability to the clients or end customer.
Getting it correct is a process of connecting good strategy with honest intention of an industry and its working. Branding and associating the right communication system makes for strong foundation in any vertical or direction a company may want to foray in, short-term or even permanent. Essentially why we associate great power in the Brand and its system, as it can lend itself heavily on the spaces and environments we design.
Be it Exhibitions & Events, Experience Centre & Museums, Stores or corporate interiors, these are all reflections of the company’s brand and its principles.
Comprehending an end to end association with an organization means translation of its brand into the best possible way for stronger communication with the help of well deliberated tactic.
Every great design begins with an even better story.- Lorinda Mamo, Designer
We at Studio MESO, help in brewing an idea for the brand and further translating it into a realistic visualization and composition in line with your vision and mission. As part of handholding the brand into appropriate and authentic direction, we ensure its visually and aesthetically aligned to what the brand stands for. Communication Strategy for applications should be methodic and streamlined as per defined guidelines for smooth implementation. As an overarching concept of getting the communication strategy right makes a case for stronger marketing campaigns, reinstated trust in stakeholders, employees, sales team and good recall with the end customers.
We are proud of working on end to end solutions for various companies to see culmination into projects of varied scale and sizes to strengthen and empower their communication strategy with stimulating outcomes. These can be incubating a brand’s idea to application into collaterals and extending it into larger comprehensive spatial concepts and narratives.
Services under this vertical are as follows:
– Brand Benchmarking
– Brand positioning as per target audience
– Brand building exercise with Naming options and signifier
– Logo design
– Logo adaptation into Collaterals
– Brand Extension into Spatial Design
– A Brand Manual with guidelines
For a better understanding of these services please view our projects.
